CONSUMERS PERCEPTIONS ON BARRIERS TOWARDS ONLINE SHOPPING.
- Shri Chimanbhai Patel Institute of Business Administration, Ahmedabad.
- S.D. School of Commerce, Gujarat University, Ahmedabad.
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Daily hustle and bustle and complexities of life have left people with very little time to fulfil all the responsibilities, to do all the chores of life, to take out time for one self. There were times when customers used to reach to the company for their shopping needs. Now those times have changed, due to increased competition and technology development. With the advent of computers and internet facilities; companies have found out ways and means to reach to the customers in the form of online shopping websites. Internet has made the things easier for both. Customers shop online to save their time, energy and money but there are times when customer feels helpless due to the lack of knowledge and complex procedures which hinder the popularity of online shopping. Further, doing transactions at the arm?s length is not easy. A customer faces certain difficulties while shopping online. This study is specially undertaken with the objective of knowing the barriers or difficulties that consumers face, while shopping online. A non-probability sample on convenience base of 765 internet users of online shoppers was taken by asking 15 statements on Five Point Likert Scale along with other questions in the questionnaire to record their responses. The major statistical techniques such as Chi-Square Test, Factor Analysis and Multiple Regression Analysis were applied in order to identify the factors creating hesitation towards online shopping and analysing the impact of these barriers on consumers? perception towards online shopping. Product Reliability and Technical aspects were found to be the major factors affecting the consumers? perception towards online shopping. An attempt is made to suggest some areas of improvement in the online shopping procedures in order to overcome these barriers and attract more consumers towards online shopping.
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[Seema G Hariramani and Hemal Pandya. (2017); CONSUMERS PERCEPTIONS ON BARRIERS TOWARDS ONLINE SHOPPING. Int. J. of Adv. Res. 5 (Jun). 700-708] (ISSN 2320-5407). www.journalijar.com
SHRI CHIMANBHAI PATEL INSTITUTE OF BUSINESS ADMINISTRATION
