KNOWLEDGE MANAGEMENT PROCESS: THE CASE OF TEQUILA INDUSTRY IN MEXICO

  • Instituto Tecnol?gico de Sonora. Sonora, M?xico.
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The aim of this research is to identify the knowledge management process in the tequila industry. The steps of the SECI model were taken as a starting point: socialization, externalization, combination and internalization. Through a mixed methodology, it was used a test for staff and executives of tequila companies, as well as semi-structured interviews with researchers and academic experts in the study area. It was found that the process is performed by a fragmented way, where significant items as information, innovation, management manuals and databases are required; being the figure of the ?master tequilier? which requires more attention. The union of enterprises with public institutions, and universities can be a strategic element that, through knowledge, can develop the tequila in the alcoholic beverage market.

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[Marco Alberto Nunez Ram?rez, Rosalva Irma Castro Alvarez, Altayra Geraldine Ozuna Beltran, Ricardo Martin Arreola Gonzalez, and Valeria Carolina Leon Ramirez. (2017); KNOWLEDGE MANAGEMENT PROCESS: THE CASE OF TEQUILA INDUSTRY IN MEXICO Int. J. of Adv. Res. 5 (Jun). 2229-2237] (ISSN 2320-5407). www.journalijar.com

Marco Alberto Núñez Ramírez
Instituto Tecnológico de Sonora

DOI:

Article DOI: 10.21474/IJAR01/4663      
DOI URL: https://dx.doi.org/10.21474/IJAR01/4663

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