TRENDING CULTURE OF RESISTANCE IN THE NEW MEDIA: AIB.

Time has brought the world to a state whereby anything and everything has turned out to be a medium of expression. Any expression has an inherent bias towards a particular orientation. The difference in orientation could be defined by the politics of culture. It is the dominant ruling culture of a state or, on a more general basis, of the world, that defines, in the literal sense of the word, anything and everything. But a lot of definitions increase the possibility of a counter definition. Anything stated unnatural could turn out to be the most natural at some point of time and this is what ?counter-definitions? do. These counter-definitions use the same medium of expressions as those used by the ruling. Now-a-days a word much in use is the word ?trending?. Anything that is trending is alive is the new generation parameter. The focus of this paper is the trending Indian channels on YouTube which also share the space with other visual media. These channels like AIB, Dice Media, Girliyappa, TTT (Terribly Tiny Talkies), Filter Copy etc creates and post videos on YouTube that create healthy and unhealthy criticism on anything and everything that is part of the so called mainstream. These trending videos are anything and everything in a nutshell as each video is not more than twenty minutes. So the point of argument of the intended paper is that the trending YouTube channels mark the new generation tactic against the cultural strategies of the mainstream politics. The paper is also likely to present how far is this tactic a medium of resistance.