IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON PRODUCT QUALITY IN INDIAN HANDLOOM INDUSTRY WITH REFERENCE TO MASTER WEAVERS.

  • C-169, HAL Colony, HAL Post, Balanagar, Hyderabad, India.
  • Research Scholar, School of Management Studies, University of Hyderabad, Hyderabad, India.
  • Abstract
  • Keywords
  • References
  • Cite This Article as
  • Corresponding Author

In the last 100 years, the handloom industry one of the ancient industries of India has faced a lot of changes in the form of mechanization, fibers used, refined methods of manufacturing and designing etc. (Rajeswari, 2017). In the current scenario, the handloom sector has lost its potential for competition when compared with other sectors, especially in terms of market share, and has become almost illusory in most of the countries. Keeping this in view the study aims to understand the issues of supply chain management practices involving master weavers in handloom industry and the impact of supply chain management practices on product quality. This study adopted quantitative methodology, where 365 master weavers were selected through purposive sampling technique. The study findings reveal that the handloom industry is unorganized. This reflects that there is a supply chain management issue which in turn impacts product quality.


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[Kalyani Anumala and Nagaraj Samala. (2017); IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON PRODUCT QUALITY IN INDIAN HANDLOOM INDUSTRY WITH REFERENCE TO MASTER WEAVERS. Int. J. of Adv. Res. 5 (Jun). 2005-2014] (ISSN 2320-5407). www.journalijar.com


Kalyani Anumala


DOI:


Article DOI: 10.21474/IJAR01/4634      
DOI URL: https://dx.doi.org/10.21474/IJAR01/4634