SELF PRESENTATION ON FACE BOOK- CONSTRUCTION OF SELF IMPRESSION IN SOCIAL NETWORKING.
- Assistant Professor Mother Teresa Women?s University Department of Mass Communication,
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This study investigates self-presentation strategies among Face book Participants, exploring how participants manage their online presentation of self in order to accomplish the goal of presenting the impression they desire. Thirty-four individuals participated in semi-structured interviews about their Face book experiences and perceptions of each other profile and were asked to describe the impression being projected and give a adjective to it. This helped in capturing the impression being ?given? and ?impression being received? by others. Qualitative data analysis suggests that participants attended to small cues online, mediated the tension between impression management pressures and the desire to present an authentic sense of self through tactics such as creating a profile that reflected their "ideal self," and attempted to establish the veracity of their identity claims. This study provides empirical support for Social Information Processing theory in a naturalistic context.
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[Lourdu Vesna. J. (2017); SELF PRESENTATION ON FACE BOOK- CONSTRUCTION OF SELF IMPRESSION IN SOCIAL NETWORKING. Int. J. of Adv. Res. 5 (Jul). 2617-2620] (ISSN 2320-5407). www.journalijar.com
Department of Mass Communication
