THE IMPACT OF ONLINE NEWSPAPER ADVERTISING ON PRINT NEWSPAPER ADVERTISING.

Is print newspaper advertising getting affected by online newspaper advertising is a crucial factor in newspaper industry. In fact, with the digital media picking up very fast, it is becoming difficult to restrict to print advertising. In fact, a considerable amount of revenue is getting diverted from print newspaper advertising to online newspaper advertising. The aim of the study is to find whether there is any impact of online newspaper advertising on print newspaper advertising. The study concentrated on achieving three objectives, to ascertain the impact of online newspaper advertising on print newspaper advertising,to determine the relationship between the usage pattern of print newspaper and online newspaper and to ascertain factors of online newspaper advertising affecting offline advertising. The primary data was collected from students and professional employees in Bangalore through questionnaire. Considering the result of each objectives, it is clear that there is an impact of online newspaper advertising on print newspaper advertising.