SALES FORCE ACTIVITIES IN SMALL SERVICE FIRMS.

  • Manager, Naatoa Telecommunication System, Cape Coast.
  • Lecturer, Department of Marketing Studies, Cape Coast Technical University.
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Small firms like their large counterparts employ the services of salespeople who make sure that the products of the firm gets to customers. This is done using effective personal selling techniques. The main thrust of this study is to assess the activities of the sales force in a small firm?s context. A sample of 317 customers was selected for the study using simple random sampling technique. Even though customers had issues with sales force provision of adequate information on price changes, the results showed that the majority of customers agreed that the sale force did well when it came to building good image, ensuring loyalty, changing attitude and creating product awareness.

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[Esther Anne Ahinful and Rudolph Asomaning (2017); SALES FORCE ACTIVITIES IN SMALL SERVICE FIRMS. Int. J. of Adv. Res. 5 (Oct). 1758-1765] (ISSN 2320-5407). www.journalijar.com

Asomaning Rudolph
Department of Marketing Studies, Cape Coast Technical University

DOI:

Article DOI: 10.21474/IJAR01/5699      
DOI URL: https://dx.doi.org/10.21474/IJAR01/5699

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