IMPACT OF DEMONETIZATION ON SELECTED MICRO ENTERPRISES IN BENGALURU, KARNATAKA.

An enterprises important characteristic is to earn profit which plays a vital role in sustainability, for which earning returns is most important, but for an enterprise major part of their earning is through cash transactions. With the short history of objectives of an enterprise which helps us to analyse the importance of a transaction to a business to measure the financial position of the business. Cash is the most preferred mode of transaction by most of the Micro Enterprises only less than half of the population uses Banking system. The demonetization has initiated most of the Micro Enterprises to reduce cash transactions and prefer online transaction which has leading the economy towards cashless economy and also empowers banking services. Hence this study aims at enhancing cashless transactions which has its pros and cons in the initial stages. But this paper supports micro enterprises to develop a positive approach towards Demonetization and also tells about what are the post effects of demonetization on micro enterprises.