Transformational leadership: A case for innovation in Iraqi public universities

Higher education sector of any country acts as a backbone for that country as it provides skilled human resource as well as helps in developing the socio-economic and cultural environment of a country .In today's world the role of leadership in controlling the organizational factors varies. The higher education institutions in Iraq has shown a deterioration in their performance, which is evident from, the widening gap between labor market and the capabilities of graduates and brain drain phenomena and issues facing technology higher education with regard to implementing organizational change and innovation. The aim of this paper is to explore the effect of transformational leadership on both administrative innovation and marketing innovation in Iraqi public universities. Therefore, the purpose of this study is to examine the influence of transformational leadership on both administrative innovation and marketing innovation. The quantitative data was collected through survey instrument. The population for this study consisted of academic staff in 10 public universities distributed throughout Iraq. The sample consists of 280 academic staff members in public universities located in Iraq. The results found that transformational leadership play a pivotal role in enhancing both administrative innovation and marketing innovation within higher education environment.