SURROGATE ADVERTISING: IS IT ETHICAL OR A MONSTER IN A MASK?.

In this current global business environment with a large variety of goods and services, advertising is a suitable instruments for disseminating information and creating awareness among the existing and potential customers. The company promotion depends principally on different types of advertisements to insist upon their products’ superiority or satisfaction value than those of the competitors. Advertisements are all pervasive. They are everywhere around us in television, radio, newspapers, magazines, events, give-aways, internet and more so on our mobiles and laptops. Advertisements are found in almost every imaginable place and also where they are least expected. Some advertisements are very noticeable while others are very subtle yet catchy. Consumers are constantly bombarded with ad messages having a persuasive effect on their minds. The decision of a customer, whether to buy a particular product or not, is guided by, to a larger extent, by a company’s advertising campaign. Nevertheless, advertising is the cornerstone of our socio-economic system and has become an indispensible part of our legal fabric. Advertising is an extensive, sensitive and a very much diversified subject.