26Feb 2019

EFFECT OF COMMERCIAL ADS ON CONSUMER BEHAVIOUR.

  • Christ (Deemed to be university)- Bannerghatta Campus, Bangalore, India.
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Televisions ads are pretty influential in comparison to other modes of marketing. Consumers are driven by the creativity and innovation of the ads. Types of commercial ads on television tend to attract consumers and consumers mind. They might change the consumer views on certain products. Television ads if put across rightly in the minds of consumers can earn huge profits for the products.


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[Jiya singh, Rahul Krishnan, Garvit Agarwal and Nemi Mehta. (2019); EFFECT OF COMMERCIAL ADS ON CONSUMER BEHAVIOUR. Int. J. of Adv. Res. 7 (Feb). 1072-1075] (ISSN 2320-5407). www.journalijar.com


Rahul , Jiya, Nemi, Garvit


DOI:


Article DOI: 10.21474/IJAR01/8582      
DOI URL: http://dx.doi.org/10.21474/IJAR01/8582