CONTEMPORARY PROBLEMS OF HUMAN RESOURCE MANAGEMENT IN THE BULGARIAN HOTEL INDUSTRY.

The human factor in tourism is a fundamental aspect in achieving success in the respective company. In order for a business to be successful, a leading role is played by the quality of employees who serve clients, their qualifications, motivation, knowledge and willingness to work, learn and develop. In the 21st century employers come face to face with the new generation and its peculiarities in perceiving the world. The present paper studies the real problems the bulgarian hotel industry face when approaching young employees in tourism.