15Oct 2019

FACTORS AFFECTING ADOPTION OF FOOD DELIVERY APPS.

  • Svkms Narsee Monjee Institute of Management Studies - Anil Surendra Modi School of Commerce, Vile Parle (W), Mumbai, Maharashtra, India.
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Food Delivery Apps have broken into the conventional practices and have offered a convenient solution to the problem of busy work schedules not letting people go out for a delicious meal. The need and the rise of these apps have largely been driven by Millenials. While this transition from the conventional practices is largely based upon the customer satisfaction and the perception about these apps, there are several other factors that have to be taken into account for adoption of Food Delivery Apps. For this purpose, the paper attempts to assess multiple factors that affect the adoption of food delivery apps that have been analyzed individually solely on the basis of primary data collected by using a questionnaire survey. The paper examines the usage pattern of these apps on a weekly basis and helps us identify the most preferred app out of the many apps customers use for the same purpose. The study also talks about the amount a person generally spends on an average per week to order food at home. All the results have been expressed using different statistical tools using pie charts, bar diagrams etc. and hypothesis testing methods to extrapolate the results of the study.

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[Aakarsh Gupta, Aman Gupta, Samridh Singh and Varun Surana. (2019); FACTORS AFFECTING ADOPTION OF FOOD DELIVERY APPS. Int. J. of Adv. Res. 7 (Oct). 587-599] (ISSN 2320-5407). www.journalijar.com

Aman Gupta

DOI:

Article DOI: 10.21474/IJAR01/9871      
DOI URL: http://dx.doi.org/10.21474/IJAR01/9871

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