13Apr 2020

PREFERENCES OF VISITING FAST FOOD OUTLETS AND NUTRITIONAL KNOWLEDGE AMONG ADOLESCENTS IN RAWALPINDI CITY

  • Al-Shifa School of Public Health, PIO, Al Shifa Trust Eye Hospital Quaid-e-Azam University, Islamabad, Pakistan.
  • Abstract
  • Keywords
  • References
  • Cite This Article as
  • Corresponding Author

Adolescents make up 21.14% of Pakistans population (WHO, 2017). However,the food choices of adolescents are making a vitalpart of theirhealth in the future. With the current increase in fast food consumption, it is necessary to determine the preferences that cause them to select fast food. Determining the level of nutritional knowledge among adolescents.Awareness related to its impact on their health was also an objective of the study. Objective: This study was designed to measure the various preferences for visiting fast food and general nutritional knowledge of adolescents in international fast food outlets of Rawalpindi city. Methods: A cross-sectional study was done in Rawalpindi city using a multistage random sampling method to select 330 respondents in the age group of 13 to 19 years selected conveniently. A data tool comprising a self-administered structured questionnaire was applied. The tool gathered Sociodemographic, Preference, and General Nutritional Knowledge data. Chi-square test was applied to determine the associations of the independent variable (Sociodemographic characteristics) with the two dependent variables (Preferences of fast food and General Nutritional Knowledge). Results: Overall, 66.2% of adolescents were visiting fast food outlets more than once per week. The primarypreference for visiting fast food outlets in adolescents was entertainment (49.4%) and convenience (43.9%). The distance of outlets and working status of parents were also important factors (59.9% and 60.1% respectively) their significant p-values were p-value = 0.021 and p-value =0.011respectively. However, General nutritional knowledge was poor (~52%). Financial stability determined by permanent housing and distance were significant with the knowledge their p-values were (p-value = 0.010 and p-value = 0.000 respectively) Conclusion: The study concluded that preferences behind fast food eating are entertainment and convenience which is linked with the working status of parents and outlet distance while those have permanent houses and again a close distance of outlets is linked with knowledge.It seems like financial stability can lead to better education and hence can be one of the factors of better overall general nutritional knowledge. However, there is no relationship between preferences and nutritional knowledge.


  1. WHO | nutrition. (2017). WHO. Retrieved from https://www.who.int/topics/nutrition/en/
  2. Bases, D. (2015). Over a third of U.S. children and adolescents eat fast food daily - Reuters. Retrieved June 22, 2019, from https://www.reuters.com/article/us-usa-fastfood-calories/over-a-third-of-u-s-children-and-adolescents-eat-fast-food-daily-idUSKCN0RG2S820150916
  3. Ali, S. (2014). Fast Food consumption in Pakistan - Brandsynario. Retrieved June 22, 2019, from https://www.brandsynario.com/fast-food-consumption-in-pakistan/
  4. Akhtar, M. (2013). Fast Food Industry of Pakistan Growth and History. Retrieved June 23, 2019, from https://ilm.com.pk/pakistan/pakistan-information/fast-food-industry-of-pakistan-growth-and-history/
  5. Saleem Kanwal. (n.d.). Global food chains dominating Pakistans fast food industry - PAGE Blog. Retrieved from http://blog.pakistaneconomist.com/2018/01/22/global-food-chains-dominating-pakistans-fast-food-industry/
  6. Pakistan Bureau of Statistics. (2017). Block Wise Provisional Summary Results of 6th Population & Housing Census-2017. Retrieved from http://www.pbs.gov.pk/sites/default/files/bwpsr/punjab/RAWALPINDI_SUMMARY.pdf
  7. Yahya, F., Zafar, R., & Shafiq, S. (2013). Trend of Fast Food Consumption and its Effect on Pakistani Society. Food Science and Quality Management, 6088(January 2013), 1?8. Retrieved from www.iiste.org
  8. Memon, N. A. (2016). Fast Food: I2nd largest industry in Pakistan. Food Journal Pakistan, (July-August). Retrieved from http://www.foodjournal.pk/2016/July-August-2016/PDF-July-August-2016/Exclusive-article-Dr-Noor-Fast-Food.pdf
  9. S. government. (2018). Pakistan - Franchising | export.gov. Retrieved June 2, 2019, from https://www.export.gov/article?id=Pakistan-Franchising-best-prospect
  10. Alsaffar, A. A. (2012). Validation of a general nutrition knowledge questionnaire in a Turkish student sample. Public Health Nutrition, 15(11), 2074?2085. https://doi.org/10.1017/S1368980011003594
  11. (2018). HEALTH SITUATION. Retrieved from http://apps.who.int/gho/data/node.cco
  12. Rydell, S. A., Harnack, L. J., Oakes, J. M., Story, M., Jeffery, R. W., & French, S. A. (2008). Why Eat at Fast-Food Restaurants: Reported Reasons among Frequent Consumers. Journal of the American Dietetic Association, 108(12), 2066?2070. https://doi.org/10.1016/j.jada.2008.09.008
  13. Askari Majabadi, H., Solhi, M., Montazeri, A., Shojaeizadeh, D., Nejat, S., Khalajabadi Farahani, F., &Djazayeri, A. (2016). Factors Influencing Fast-Food Consumption Among Adolescents in Tehran: A Qualitative Study. Iranian Red Crescent Medical Journal, 18(3), e23890. https://doi.org/10.5812/ircmj.23890
  14. (2011). The State of the Worlds Children 2011. Retrieved from https://www.unicef.org/adolescence/files/SOWC_2011_Main_Report_EN_02092011.pdf
  15. Anderson, G. H. (1991). Facts and myths about sugar. Boletin de La Asociacion Medica de Puerto Rico, 83(9), 408?410. Retrieved fromhttp://www.ncbi.nlm.nih.gov/pubmed/1807277
  16. Government of Pakistan & UNICEF Pakistan. (2011). National Nutrition Survey Pakistan 2011. Aga Khan University, Pakistan Medical Research Council (PMRC) Nutrition Wing, Cabinet Division, Government of Pakistan and UNICEF Pakistan, 1?104. Retrieved from https://www.humanitarianresponse.info/system/files/documents/files/59_National Nutrition Survey-2011.pdf.

[Saba Gulrukh, Ayesha Babar Kawish and Hina Sharif (2020); PREFERENCES OF VISITING FAST FOOD OUTLETS AND NUTRITIONAL KNOWLEDGE AMONG ADOLESCENTS IN RAWALPINDI CITY Int. J. of Adv. Res. 8 (Apr). 603-611] (ISSN 2320-5407). www.journalijar.com


Dr. Saba Gulrukh
AL- Shifa School of Public Health,PIO, Al Shifa trust Eye Hospital

DOI:


Article DOI: 10.21474/IJAR01/10817      
DOI URL: https://dx.doi.org/10.21474/IJAR01/10817