TOURISM MARKETING POLICY IN INCREASING NUMBER OF TOURISTS IN MAKASSAR, INDONESIA

Tourism aims to provide benefits for both tourists and local residents. Tourism can provide the standard life to local residents through the economic benefits derived from the tourist destination. In the development of infrastructure and recreational facilities, both benefit tourists and local residents, the tourism otherwise developed through the provision of a tourist destination. This is done through the maintenance of culture, history and level of economic development and an incoming tourist destination for travelers in revenue as a result will make the unique experience of the tourist attractions. At the same time, there are values that brought along the development of tourism. In accordance with the guidelines, it can increase the benefits of tourism development while minimizing the problems that exist.