MARKETING STRATEGIES TOWARDS ACHIEVEMENT IN BAKERY BUSINESS IN PHETCHABURI AND PRACHUAP KIRIKHAN PROVINCES

The purposes of this study were 1) to investigate marketing strategies towards achievement in bakery business in Phetchaburi and Prachuap kirikhan Provinces and 2) to study additional suggestions The research samples were 140- bakery business in Phetchaburi and Prachuap kirikhan Provinces derived through Simple Random Sampling technique. The instruments used for collecting the data were the rating-scale and open-ended questionnaire. Frequency, Mean scores, Standard Deviation and content analysis were used for data analysis. The findings were 1) marketing strategies were used at the highest level and additional suggestions 2) Product, Price, quality and staff and cleanliness were highly concern in order to increase in customers loyalty.