MARKETING MANAGEMENT IN THE STATE OWNED ENTERPRISES OF MIZORAM

This paper analyses the marketing management practices and their implications for the SOEs in the state of Mizoram. The success and continuous growth of an enterprise depends heavily on marketing ability. Finance, operations, accounting and other business functions will not really matter if there isnt sufficient demand for products or services so the company can make profit. The five state-owned enterprises under study are incorporated as government companies with the objective of marketing a product or a service. They are, therefore, obligated to create customers and meet their needs satisfactorily. The objective is to analyze the marketing practices so as to find the reasons for failure and look for possible solutions.