THE INFLUENCE OF KNOWLEDGE OF BASIC ECOLOGICAL CONCEPTS ON ALTRUISTIC BEHAVIOR TOWARDS THE ENVIRONMENT

Eco-friendly behavior conceptualized as altruistic behavior is a response that gives positive feeling and gives positive impact to the environment. Altruistic behavior does not come from nothing, instead it comes through knowledge that a person possesses, experience, and so on. This study aims to obtain information about the influence of knowledge of basic ecological concepts on altruistic behavior towards the environment. This study used survey method with correlational techniques through quantitative approach. Respondents in this study were students of Universitas Satya Negara Indonesia, who were selected through simple random sampling. The data was collected using a Likert scale questionnaire. The data then analyzed using correlation regression, while regression significance and linearity were analyzed using ANAVA test. The results showed that there is a very significant relationship between knowledge of basic ecological concepts with altruistic behavior towards the environment. In other words, the better the knowledge of basic ecological concepts, the higher their altruistic behavior will be.