THE CONTINGENCIES OF SETTING UP AN EFFECTIVE BUSINESS INTELLIGENCE SYSTEM: THE CASE OF TUNISIAN INDUSTRIAL COMPANIES

The paper offers a conceptual model of the effectiveness of the Business Intelligence (BI) system and organizational performance from a view based on organizational alignment. Considering that organizational alignment mediates the basic relationship between the effectiveness of the BI system and performance. The theoretical framework maintains that the effectiveness of the BI system has a positive impact on organizational performance. The empirical evidence adopts the partial least squares method by exploring the Tunisian context and carrying out a survey of 126 industrial companies in Tunisia that have set up a BI system. Our findings state that the effectiveness of the BI system has a positive impact on organizational alignment, and the latter has a positive impact on business performance. The theoretical and managerial implications are put forward highlighting the human, technological and relational aspects alongside the subject, of setting up the BI system.