THE ROLE OF MEDIA ON SOCIO CULTURAL CHANGE

Socio-cultural change is a change that occurs in various social elements and cultural elements in peoples lives, for example structures, institutions, and the role of community components, while cultural elements such as science, technology, belief, livelihoods, kinship systems and live equipment system. Basically the socio-cultural changes that occur in society are certainly greatly influenced by technological advances as well as problems that can trigger socio-cultural changes that occur due to technological developments. The media have helped bridge the gap between macrosocial and microsocial, as well as between macro and microculture, with the use of technology. Because with the mass media, norms, habits, and attitudes are slowly eroded and increasingly forgotten by the public for the sake of new habits, which make the socio-cultural changes of the community very real.