THE ROLE OF PSYCHOLOGICAL FACTORS IN THE DECISION-MAKING OF INVESTORS IN INDIA

Many consider psychology and investing as two different unrelated subjects. However,thisdisregardorignorance of people makes them prone to make bad decisions. Therefore, this review-based paper aims to cover the relationship between the two domains and how psychology affects investors decisions specifically in the Indian context. The paper isa comprehensive review of the pre-existing literature that has been combinedlucidly.The themes are based on various psychological traitsand biases seen in Indian investors.