Demography and Indian Investors –The Big Picture

Investment decision making is influenced through investment behaviour by various factors involved. Demographic profile of investors is one of the parameter for investment decision making. The aim of this paper is to find out the various demographic factors in India (Punjab and Chandigarh) and to examine the effect of demographic factors on investor’s level of awareness regarding the various modes of investment.600 investors were selected as sample. Percentage, Mean, Standard deviation, Reliability analysis and chi square test was conducted to explore the effect of demographic factors on investor’s level of awareness regarding the various modes of investment. Result of the paper has shown that there is no effect of occupation and education, demographic factors on level of awareness and others demographic factors like age, sex, marital status etc. has significant effect on level of awareness of investors.