Vol. 10 (12) pp. 481-494 DOI: 10.21474/IJAR01/15865

FROM EXPERIENTIAL DRESSING OF SENEGALESE WRESTLING GALAS TO EMOTIONAL CONSUMPTION OF SPECTATORS

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  • INSEPS in Dakar, Cheikh Anta Diop University.
  • Strasbourg University.
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Abstract

The objective of this research is to report on the emotional experiences experienced by the direct audiences of the wrestlinggalas, in order to take stock of the means to be implemented for the experiential dressing of events. To better identify the consumer experiences at stake during the strike fighting shows and in addition to a documentary research, we carried out a qualitative and ethnographic approach. The results show that the organizers of galas have ceased to have a purely sporting vision of the event, to offer a strong dose of entertainmentwithin the stadium hosting the galas, thus, creating an experiential environment that allows viewers to experience moments of emotional consumption.

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How to Cite This Article

Ibrahima Fall and Gary Tribou (2022); FROM EXPERIENTIAL DRESSING OF SENEGALESE WRESTLING GALAS TO EMOTIONAL CONSUMPTION OF SPECTATORS, Int. J. of Adv. Res., 10 (12), 481-494, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/15865

Corresponding Author

Ibrahima FALL
Université Cheikh Anta Diop
Senegal
Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.