CRISIS MANAGEMENT IN HOSPITALITY

This paper presents a comprehensive review of crisis management in the hospitality sector, focusing on key themes, theoretical frameworks, empirical findings, and practical implications. The review highlights the significance of proactive planning and preparedness, emphasizing the importance of risk assessment, scenario planning, and business continuity strategies to enhance organizational resilience. Effective communication emerges as a cornerstone of crisis management, underscoring the necessity for transparent, timely, and empathetic communication with stakeholders. Collaboration with external stakeholders is essential for effective crisis response, emphasizing the benefits of information sharing and joint training exercises. Additionally, the integration of technology and innovation presents opportunities for enhancing crisis management capabilities, albeit accompanied by challenges. Overall, the findings underscore the importance of proactive, holistic approaches to crisis management that encompass preparedness, communication, collaboration, and innovation to safeguard organizational sustainability in the face of adversity.