GAME THEORY AND STRATEGIC DECISION-MAKING: OPTIMIZING BUSINESS STRATEGIES IN THE AGE OF DIGITAL DISRUPTION

The arising digital disruption poses new challenges and opportunities for businesses that, in turn, require new strategic decisions. Game theory, in this respect, offers a very useful mathematical framework for the analysis of strategic interactions and hence valuable insights into the optimal design of business strategies within the changing environment. Accordingly, the paper tries to elaborate on possibilities to apply game theory to strategic decision-making in the digital age concerning competitive strategies, market dynamics, and collaborative opportunities. At the juncture of game theory and digital disruption, it would be the framework through which businesses can improve strategic approaches in competitive moves within the complexities of the modern market landscape.