MILK CONSUMPTION PATTERNS ACROSS SOCIO-ECONOMIC AND DEMOGRAPHIC PROFILES: A LITERATURE-BASED STUDY
- Associate Professor of Commerce and Research Scholar, Research and PG Department of Commerce and Management Studies (Research Centre, University of Calicut), Sri C Achutha Menon Government College, Thrissur, P O Kuttanellur, Kerala, India- PIN 680014.
- Assistant Professor of Commerce and Reseach Scholar, Research and PG Department of Commerce and Management Studies (Research Centre, University of Calicut), Sri C Achutha Menon Government College, Thrissur, P O Kuttanellur, Kerala, India - PIN 680014.
Abstract
This study analyses existing literature on milk consumption patterns in relation to socio-economic and demographic factors. By reviewing previous research, the study examines the influence of variables such as gender, age, education, income, employment and geographic location on milk consumption behaviours. Findings suggest that consumption patterns are heavily influenced by these factors, with implications for public health policy, dairy marketing strategies, and future research directions in consumer behaviour.
How to Cite This Article
Vijayan P.K and Johnson N.J (2024); MILK CONSUMPTION PATTERNS ACROSS SOCIO-ECONOMIC AND DEMOGRAPHIC PROFILES: A LITERATURE-BASED STUDY, International Journal of Advanced Research (IJAR), 12 (11), 445-451, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/19855
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