Preferences of vegetables in Jorhat district according to profitability

A study was conducted to assess the profitability of four major vegetables viz. cabbage, brinjal, tomato and chilli in Jorhat district of Assam. Data were collected from randomly selected sixty vegetable growers by interview method by the researcher. To find out the relative importance of vegetables according to profitability the Method of Paired Comparisons was followed. The four vegetables were presented to the vegetable growers in six possible pairs and the growers were requested to select one vegetable over the other in each pair which was more profitable. After analysis of data it was found that chilli had the highest scale value and was the most profitable vegetable as perceived by the farmers followed by brinjal, cabbage and tomato.