THE ROLE OF WOMEN IN INDIAN FAMILY BUSINESS

This study explores the evolving role of women in family businesses based in India by reviewing various insights from a range of scholarly articles and providing a deeper understanding of their contribution. Women have been confined to peripheral roles constrained by socio-cultural norms. However, recent research highlights a gradual shift towards leadership positions held by women. This review categorises recent developments into six thematic areas: indirect role, framework, leadership and empowerment, entrepreneurial contributions, generational succession and impact on business performance. The research identifies barriers such as gendered succession practices and prevalent societal norms, while emphasising successful leadership with increased female participation in family businesses. This paper bridges theoretical knowledge with a practical roadmap for future research. The research argues in favour of leveraging the potential of women for the success of family businesses in India.