Impact of advertisement on consumer behavior and Economy Sales” with special reference to coca-cola

The title of study is “impact The title of study is “impact of advertisement on consumer behavior ” with special reference to coca-cola on the basis of objective is to analyze the effect of advertisement on consumer behaviour, analyzing the meaning of advertisement as a tool of promotion mix and how it helps to boost up the economy sales. It is to analyze the types of advertising and the various media used for this purpose. Its having great significance in advertising as a mode of public communication. The present topic aims to study the impact of advertisement on consumer behaviour in soft drink industries and proposing the recent trends and developments in this regard. The survey is conducted in Amritsar and its surroundings consumers and the information was collected through questionnaire and personal interviews. During the course of gathering information sample size selected was 100 in all the segments-consumers, it is collected in the form of -primary data & Secondary data. The data collected from both the sources is useful to understand the company background, market situation of the companies and consumer perception. This study summarized that even coca- cola using best media and advertising theme and copy in their promotional mix, but the trends emphasize that most of the people were not affected by advertisement. They were driven by their tastes and preferences. Suggestions are, in rural areas the advertising should be broadcasted through radios, vernacular papers & banners. Advertisement should focus on needs and tastes of youth in order to influence their behaviour and should design its strategies according to these. The company should also conduct research to study the needs and wants of the consumer and also the impact of advertisements on the consumers buying behaviour. From above research conclusion could be drawn that most of the consumer are brand loyal. The impact of advertisement was seen on the consumer’s between the age group 5 – 30.