RANKING AND PROMOTION EXPERIENCES OF UNIVERSITY FACULTY: A QUALITATIVE CASE STUDY

Abstract Faculty ranking and promotion are pivotal in shaping academic careers, motivating performance, and ensuring quality within higher education institutions . This qualitative case study explored the ranking and promotion experiences of faculty at Notre Dame of Dadiangas University (NDDU) in the Philippines. Utilizing semi-structured interviews and thematic analysis based on Braun and Clarke\\\'s framework, the study examined how these processes can influence faculty competence and overall performance. Ethical considerations, including obtaining informed consent, ensuring confidentiality, and emphasizing voluntary participation, were carefully upheld throughout the study. Results indicate that effective ranking and promotion practices can enhance faculty competence , productivity, and performance. However, significant concerns remain regarding insufficient research output and the clarity of promotion guidelines. The study highlights the importance of developing transparent promotion policies and recommends strategies to improve communication and foster a supportive organizational culture. The findings aim to inform policy enhancements and contribute to the broader discourse on faculty development within higher education institutions. Keywords: ranking and promotion, experiences, competence, performance ,higher education