A STUDY OF CONSUMER BEHAVIOR AND FACTORS WHICH INFLUENCE MARKETING

This research paper presents that marketers have the ability to identify the factors that influence consumers' purchasing choices, it is essential to study consumer behavior. They can fill the gap in the market by recognizing essential and obsolete products by understanding how buyers choose particular products. Analyzing customer habits also helps internet marketers decide the most effective way to show goods to customers. A key to connecting with your customers and persuading them to buy from you is to understand their buying patterns. This paper's purpose is to integrate the ideas of previous research on stature customers with research that looked at completely different aspects of customer behavior but coincidentally develop significant marketing-influencing factors.