EVALUATION OF RATIONALITY IN DRUG PROMOTIONAL LITERATURE USING WORLD HEALTH ORGANIZATION GUIDELINES
- Post Graduate - Department of Pharmacology, Kurnool Medical College, Kurnool, Andhra Pradesh.
- Professor & HOD - Department of Pharmacology, Kurnool Medical College, Kurnool Andhra Pradesh.
- Professor- Department of Pharmacology, Kurnool Medical College, Kurnool Andhra Pradesh.
- Abstract
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- Corresponding Author
Introduction:Drug Promotional Literatures(DPLs)are commonly used by pharmaceutical companies to market their products to healthcare professionals. While these materials are meant to provide useful drug-related information, concerns exist regarding the accuracy, balance, and completeness of the data presented.
Objective:To evaluate the rationality of drug promotional literature based on the ethical criteria for medicinal drug promotion outlined by the World Health Organization (WHO).
Materials and Methods:An observational study was conducted over six months,from January to June 2024. A total of 120 drug promotional brochures were randomly collected from physicians across different departments at Government general hospital,Kurnool.These brochures, provided by medical representatives,were assessed using the WHO ethical criteria.
Conclusion: Although most brochures provide basic product details, important safety information is often lacking or minimized. This can mislead healthcare providers and affect rational prescribing. Therefore, strict regulation and monitoring of promotional practices are essential to ensure ethical standards and prioritize patient safety.
[Dharani R , P. Rajesh and V. Lakshmi kameshwari (2025); EVALUATION OF RATIONALITY IN DRUG PROMOTIONAL LITERATURE USING WORLD HEALTH ORGANIZATION GUIDELINES Int. J. of Adv. Res. (Jul). 1240-1245] (ISSN 2320-5407). www.journalijar.com
Professor & HOD - Department of Pharmacology, Kurnool Medical College, Kurnool Andhra Pradesh.
India
