Vol. 14 (01) pp. 1177-1192 DOI: 10.21474/IJAR01/22654

CONSCIOUS CONSUMERISM: DOES CORPORATE SOCIAL RESPONSIBILITY INFLUENCES INDIAN RETAIL MARKET PURCHASE DECISIONS

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  • Associate Professor, Department of Commerce, Government Arts College(Affiliated to Bharathidasan Univerisy), Tiruchy -620022, Tamilnadu, INDIA.
  • Assistant Professor, Department of Commerce Computer Applications Aiman College of Arts and Science for Women, Tiruchy -620021, Tamilnadu, INDIA.
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Abstract

Introduction:This exploratory study investigates the role of environmental sustainability in mediating the relationship between consumer priorities and purchasing decisions in Indias retail market. 

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How to Cite This Article

Narsis and Mageshwari G (2026); CONSCIOUS CONSUMERISM: DOES CORPORATE SOCIAL RESPONSIBILITY INFLUENCES INDIAN RETAIL MARKET PURCHASE DECISIONS, Int. J. of Adv. Res., 14 (01), 1177-1192, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/22654

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NARSIS
Associate Professor
India
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