THE IMPACT OF ARTIFICIAL INTELLIGENCEIN STRATEGIC HUMAN RESOURCE MANAGEMENT IN LIGHT OF LITERATURE REVIEW

Artificial Intelligence (AI) plays very vital role in Strategic Human Resource Management (SHRM). It transforms SHRM activities by creating automation of routine tasks along with managerial activities like problem-solving, decision-making, predictive analysis, etc. AI deals with operational activities like: recruitment, onboarding, performance measurement, compensation of employees, training and development. Basic tools of AI, like analytics platforms and chatbots, enhance efficiency, reduce bias and focus on strategic goals. The strategists plan to face environmental changes and challenges. The primary objective of the study is to emphasise the importance of AI in SHRM and sustainable business practices. It also focuses on challenges regarding AI and strategies to curb those challenges. The Methodology of the study is qualitative. Data is collected by secondary sources like published articles, research papers and the internet. This is a purely Review Paper. It concludes with the demand of AI for sustainable business and its utility by strategists in Strategic Human Resource Management.