THE ROLE OF ARTIFICIAL INTELLIGENCE AND DEEPFAKES IN DISINFORMATION AND ELECTORAL SECURITY IN INDIA

The present study explores the digital environment has been significantly transformed by the rapid advancement of artificial intelligence (AI), presenting both opportunities and challenges for democratic systems. Deepfake technology, which is artificial intelligence (AI)generated synthetic media with realistic audio, video, and image intervention capabilities, has caused significant worries about disinformation and electoral security in India. With an emphasis on their ability to affect voter perception, erode public confidence, and compromise democratic integrity, this study investigates how artificial intelligence and deepfakes contribute to the spread of false information during election cycles.The study evaluates how manipulative individuals utilise deepfake methods to generate misleading endorsements, altered campaign messages, and fake speeches, among other forms of deceptive political content. The study also assesses how well current legal and regulatory structures, such as those found in election and information technology, address these new issues. Despite the growing prevalence of digital disinformation, the study emphasises how important it is to prevent deepfakes to preserve integrity in elections and public confidence in democratic institutions.Ultimately, the study makes the point that proactive strategies to address AI-driven misinformation, while upholding democratic rights and transparency, are required to protect electoral integrity in India.