THE EFFECTS OF WORKFORCE DIVERSITY TOWARDS THE EMPLOYEE PERFORMANCE IN IT COMPANIES, SALEM DISTRICT

Diversity is increasingly recognized and utilized as an important organizational resource in regards to whether the goal is to be an employer of choice, to provide excellent customer service, or to maintain a competitive edge. Workplace diversity is a multi-faceted concept that will continue to evolve as more industries move toward a global marketplace. It also has proven to have led to a perception of being fundamental for employee performance. This fundamental belief forces managers to embrace and comprehend the concept of workplace diversity, its barriers and benefits. The purpose of this research is to investigate the effect of work force diversify towards employee performance in an organization which focus into IT Companies , Salem District. The research also focuses on workforce diversity which includes the gender, age, ethnic and education background of the employees which is the most critical variables among all the others. The investigation was done by distributing 100 questionnaires to the IT Companies management team in Salem District. The questionnaire results show that there is a significant impact on performance when different workforce is working in the IT Companies Salem District. It is founded that the overall effects of workforce diversity (gender, age, ethnicity and education background) towards employee performance in an organization (airline industry) is significant in most of the ways.