Vol. 4 (02) pp. 104-108

GREEN MARKETING IN THANJAVUR TOWN - A STUDY OF CONSUMER?S AWARENESS TOWARDS ENVIRONMENT FRIENDLY PRODUCTS

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  • M.Com., M.Phil, Guest Lecturer in Commerce, Kundhavai Nachiyar Govt arts, College, Thanjavur.
  • M.Com.,M.Phil,Ph.D., Asst.Professor, Department of Commerce, Rajah Serfoji Government College, Thanjavur.
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Abstract

Green marketing is a phenomenon which has developed particular important in the modern market. This is the study of all efforts to consume, produce, distribute, promote, package and reclaim products in a manner that is sensitive or responses to ecological concerns. The development of green marketing has opened the door of opportunity for concerns to co-brand their products into separate line, lauding the green friendliness of some while ignoring that of others. This paper discusses about the awareness level towards green purchasing.

How to Cite This Article

K.MEHALA and R.P.RAMESH (2016); GREEN MARKETING IN THANJAVUR TOWN - A STUDY OF CONSUMER?S AWARENESS TOWARDS ENVIRONMENT FRIENDLY PRODUCTS, International Journal of Advanced Research (IJAR), 4 (02), 104-108, ISSN 2320-5407.

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K.Mehala

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