Idea Cellulars Creative ad campaigns

Television has held the title of the largest mass medium used for advertising for more than 60 years, and that designation has not been overtaken even with the growth of the internet. Television is an important component of a media plan because of its pervasiveness, impact and targeting abilities. Television has the properties of sight, sound and motion that traditionally set it apart from other media such as radio (sound only) or print (sight only). With its three-pronged assault on its viewer?s senses, TV is able to create broad awareness for a product. Television is considered a mass medium because of the numbers of people it reaches. Taking advantage of all these idea cellular launched several campaigns. These issues includes campaigns based on social issues using mobile telephony. Idea\'s ads had focused on its network coverage and promotional packages before Bachchan was appointed as its brand ambassador. The company used its brand name \'Idea\' in its ad slogans like \'An Idea can change your life,\' \'A good Idea,\' and \'What an Idea!\'