PERFORMANCE OF HUL SHAKTHI AMMAS : COMPARATIVE EVALUATION OF RESULTS BETWEEN CHITTOOR AND ANANTAPUR DISTRICTS.

Largest consumer products company in India, is the Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited (HLL).The vision of HUL is to meet everyday needs of people everywhere – to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. HUL Project Shakti was piloted in 2002 in 50 villages of the state of Andhra Pradesh involving members of Self Help Groups (SHGs). They are trained and provided micro credit to buy and sell HUL’s products. The present study focuses on the comparative analysis of the performance of project sakthi between the Anantapur & chittoor of Andhra Pradesh.