IMPACT OF INTERNAL MARKETING ON MARKETING PERFORMANCE MANAGEMENT: AN INVESTIGATIONOF JORDANIAN BANKING SECTOR.

This study aimed to identify the impact of internal marketing on marketing performance management in the Jordanian banks. The importance of this study came from a scientific and academic analysis of the correlation between internal marketing and marketing performance management in the Jordanian banks, the importance of this study is to apply the results in the Jordanian banking industry for the first time. The population study consisted of all the banks listed on Amman Stock Exchange, the (SPSS) program is used to analyze the sample which consists of (193) individuals, the study results: that the internal marketing affects the marketing performance management in the Jordanian banks. The study recommendations :there is need to spread the culture of internal marketing to support the senior marketing management at the Jordanian banks, in order to evaluate the performance of marketing.