PERSONALIZATION OF SPACE IN PRIVATE AND PUBLIC SETTING WITHIN VERTICAL RESIDENCESTUDY OBJECT: APARTMENT IN SURABAYA.

Personalization is an individual or group’s ownership of a place or object, initially as physical and non-physical (attachment). Personalization by an individual or group may occur in personal or communal territory. Personalization in personal/private territory includes individual or a group’s participation, whereas in communal territory the participants are constantly changing. The phenomenon of ownership and involvement in different settings, is an interesting subject to obtain a deeper understanding of, on the different concepts of personalization. Considering that the continuity of apartment residence’s comfort not only lies in private settings but also in its public settings. This research aims to formulate personalization based on ownership and involvement of vertical apartment residence in private and public setting. Several researches state that vertical apartment residences tend to pay less attention to social/public factors, despite the presence of a public space with shared ownership. This research is conducted with a qualitative method which is initiated with literature review on the realm of study of Environment Behavior Studies along with questionnaire and observation to represent results of field data. Within this research, the results of discussion regarding personalization of space behavior is a study concept of the sustainability community in apartment residence that suits the user group’s character, which is in private and public setting. So expect this study may be considered for housing planning policy in urban apartments which not only the physical factors of structural but also character of its occupants.