Development of Agribusiness Banking in Albania.

The idea of Sustainable Agribusiness goes back to the agrarian society, but even that it is still an actual term used as a topic of debate in government reforms, banks strategies and other institutional meeting rooms. Policies and products aimed at promoting the expansion of agricultural markets and facilitating agriculture productivity growth should take into account that, in a world dictated by value chains and the rules of globalization, competitiveness is the condition for survival. The purpose of this research is that by evidencing the challenging that agribusiness sector faces in Albanian country, we evaluate the new possibilities of banking product adaptation in sustaining these target of customers. The results of the article suggest for implementation of new incentives and policy decision making in the banking sector, in promoting small farmer agricultural productivity, needed to encourage longer-term income growth.