Vol. 5 (05) pp. 990-1003 DOI: 10.21474/IJAR01/4208

PORTERS INDUSTRY ANALYSIS AND VALUE CHAIN MODEL.

  • Amity University Haryana.
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Abstract

Michael Porters Five Forces Model delivers a perfect mechanism and structure to understand the industry\'s competitive erection to achieve competitive advantage. According to it the Five Forces models offers pictorial representation of the Five Forces that distinguish the concentration and attractiveness of market. Also the Michael Porters value chain analysis focuses to deliver value to customer. It defines value as the sum a buyer is willing to pay for what a supplier delivers. Every value-generating activity involves bought-in components, human resources, some form of technology and information flow of various kinds. The purpose of this paper is to assess how the Porters five key factors help in identifying and evaluating potential opportunities and risks. Also it focuses on the factors that determine competitive rivalry.

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References

  1. Michael E. Porter, Competitive Strategy- Techniques for Analyzing Industries and Competitors.
  2. Daniel Roy, Strategic Foresight and Porter's Five Forces.
  3. Michael E. Porter, Competitive Strategy- Creating and Sustaining Superior Performance.
  4. Arthur A. Thompson ? Crafting and Executing Strategy.
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How to Cite This Article

Habiba Abbasi. (2017); PORTERS INDUSTRY ANALYSIS AND VALUE CHAIN MODEL., Int. J. of Adv. Res., 5 (05), 990-1003, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/4208

Corresponding Author

Habiba Abbasi

Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.