Vol. 5 (06) pp. 2229-2237 DOI: 10.21474/IJAR01/4663

KNOWLEDGE MANAGEMENT PROCESS: THE CASE OF TEQUILA INDUSTRY IN MEXICO

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  • Instituto Tecnol?gico de Sonora. Sonora, M?xico.
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Abstract

The aim of this research is to identify the knowledge management process in the tequila industry. The steps of the SECI model were taken as a starting point: socialization, externalization, combination and internalization. Through a mixed methodology, it was used a test for staff and executives of tequila companies, as well as semi-structured interviews with researchers and academic experts in the study area. It was found that the process is performed by a fragmented way, where significant items as information, innovation, management manuals and databases are required; being the figure of the ?master tequilier? which requires more attention. The union of enterprises with public institutions, and universities can be a strategic element that, through knowledge, can develop the tequila in the alcoholic beverage market.

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How to Cite This Article

Marco Alberto Nunez Ram?rez, Rosalva Irma Castro Alvarez, Altayra Geraldine Ozuna Beltran, Ricardo Martin Arreola Gonzalez, and Valeria Carolina Leon Ramirez. (2017); KNOWLEDGE MANAGEMENT PROCESS: THE CASE OF TEQUILA INDUSTRY IN MEXICO , Int. J. of Adv. Res., 5 (06), 2229-2237, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/4663

Corresponding Author

Marco Alberto Núñez Ramírez
Instituto Tecnológico de Sonora
Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.