ROLE OF LOGISTICS IN E-COMMERCE.

Over the past few years , the growth of both tech hardware and the internet has had a direct correlation with eCommerce. Just as the internet has grown into the desired medium for marketing, advertising, and purchasing of products, goods, and services; eCommerce has grown to rival traditional shopping in many ways.Logistics has come a long way in the business world .There was a time when the retailers used to directly source goods from suppliers and manufacturers. Today, there are eCommerce fulfillment distribution centers for distributing the products. Logistics includes many aspects like warehousing, inventory management, billing, packaging, labelling, shipping, cash on delivery, payment, product return & exchange, and much more. To streamline the process , the logistics firms need specialist enterprise mobility softwares which take care of most of the issues like tracking, management of stock levels, locations, packaging and fulfillment. Logistics firms also require know-how of the business & transport regulations of the country in which they are supplying the goods. For availing logistics services, the online merchants choose reputed courier companies or specialist third party logistics providers. Some established e-tailers also create their own logistics companies as they can ensure speed and accuracy, and also save costs at the same time. Whatever method they may choose, it has to be an efficient delivery model.