Vol. 6 (11) pp. 360-364 DOI: 10.21474/IJAR01/8007

A STUDY ON CUSTOMER PURCHASE BEHAVIOUR TOWARDS ONLINE SHOPPING.

  • Assistant Professor, Department of Commerce, PC.PT.MGR.Government Arts and Science College, Puthur, Sirkazhi -609 108.
65 Downloads 223 Views
Crossref

Download Full Paper (PDF)

Abstract

Online shopping has obtained very important position in the 21st century as most of the people are busy, loaded with hectic schedule. Online shopping is the new trend of shopping and business revaluation in India. Online shopping is becoming more popular day by day with the increase the usages of World Wide .customers access the internet to purchase and make payments to complete the transaction. Medium of education and income of the customer forces to use the online shopping. The paper examines the behaviour and Perception of online customers

Keywords

Article Analytics

References

  1. Chayapa Katawetawaraks (2011) scg Trading Services Co.Ltd Cheng Lu Wang University of New Haven?Online Shopper Behaviour: influences of online shopping Decision?Asian Journal of Business Research Vol 1, no.2, 2011.
  2. Hasina Momtaz,Aminul Islam.md.,ku Halim ku Ariffin,Anayet karim,(2011)?customer satisfaction on online shopping in Malaysia?International Journal of Business And Management,vol.6 no 10 pp162-169, 2011
  3. Rohim A.J.and Swaminathan.V (2004|) A typology of online shoppers based on shopping motivations,Journal of Business Research,vol 57 No 7 pp 747-748,2004
  4. Maheswari (2017)?A Study on Consumer Satisfaction Towards Arokya milk in Kumbakonam Town,Global Journal For Research Analysis,Vol-6,Issue-10 pp 1-4,2017
  5. Kothari-?Research Methodology? (12th edition)-prentice-Hill Publishing Company Ltd.
  6. Loudon & Della Bilt-?Consumer Behaviour? (4th edition)-Tata Mc Graw-Hill Publication Ltd

How to Cite This Article

V. Maheswari. (2018); A STUDY ON CUSTOMER PURCHASE BEHAVIOUR TOWARDS ONLINE SHOPPING., Int. J. of Adv. Res., 6 (11), 360-364, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/8007

Corresponding Author

Dr.V.MAHESWARI,
Assistant Professor Department of Commerce PC.PT.MGR.Government Arts and Science College
Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.