Vol. 14 (02) pp. 766-772 DOI: 10.21474/IJAR01/22789

DOES CONSUMER RIGHTS AWARENESS INFLUENCE SATISFACTION LEVEL? EVIDENCE FROM ONLINE SHOPPERS

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  • Research Scholar G.P.G.C College Ranikhet.
  • Assistant Professor Govt. Degree College Haldwani City.
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Abstract

Purpose:This study examines the relationship between consumer rights awareness and satisfaction with grievance redressal in online shopping. Specifically, it examines whether greater awareness of consumer rights influences satisfaction level of online shoppers when resolving complaints and disputes. The study aims to identify the variations among different demographic variables -age, gender, education and to assess how these variables significantly shape consumers perception and knowledge about consumers awareness and grievance redressal. Mapping of these demographic differences provides insights to support the development of targeted consumer education awareness programs and policy interventions in improving consumer protection and satisfaction in the digital marketplace.

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How to Cite This Article

Diksha Sah and Bushra Mateen (2026); DOES CONSUMER RIGHTS AWARENESS INFLUENCE SATISFACTION LEVEL? EVIDENCE FROM ONLINE SHOPPERS, Int. J. of Adv. Res., 14 (02), 766-772, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/22789

Corresponding Author

Diksha Sah
Government P.G. College Ranikhet
India
Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.