Vol. 8 (01) pp. 749-757 DOI: 10.21474/IJAR01/10358

ENTREPRENEUR PERSONALITY TRAITS AND BEHAVIORS MEASUREMENT USING SPATIAL MEASUREMENT

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  • Research Scholar, Department of Geoinformation, Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia (UTM), Johor, Malaysia.
  • Lecturer, Department of Geoinformation Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia (UTM), Johor, Malaysia.
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Abstract

The government and the private sector encouraged entrepreneurship by offering various types of loans that provide employment opportunities as an effort to reduce poverty. Evidence has shown that personality traits and behaviors are vital roles in influencing entrepreneurship. Different evaluations should be done, including tests of personality traits and behavior. Agencies typically use a common method in evaluating entrepreneurs, such as self-reporting, interviews, and questionnaires. Nevertheless, psychologists and social researchers strongly question the shortcomings of these evaluation methods. The drawbacks of these methods include bias and entrepreneurs can fake their answers (Social Desirability Response). These circumstances reduce the chance of an honest and prospective entrepreneur to get loans when judged against an entrepreneur who knows how to exploit their answers to impress the evaluators. In order to avoid false answers and biases, numerous attempts have been carried out to assess entrepreneur personality traits and behavior objectively. Geographical space influence the behavior of entrepreneurs (activities) and the entrepreneurs activities can also influence changes in the geographical space. Therefore, it is advisable to include spatial components in personality and behavior evaluation. This article suggests a different approach in evaluating potential entrepreneurs that assesses personality traits and behaviors from a spatial perspective. A total of 100 questionnaires were distributed to micro-entrepreneurs and agencies which provide loans for micro-entrepreneurs. SmartPLS3 software is used for data processing and analysis following the collection of data. It was concluded from the results of this study, it is possible to evaluate personality and behaviors from a spatial perspective.

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How to Cite This Article

Noorain Mohd. Nawawi and Uznir Ujang (2020); ENTREPRENEUR PERSONALITY TRAITS AND BEHAVIORS MEASUREMENT USING SPATIAL MEASUREMENT, Int. J. of Adv. Res., 8 (01), 749-757, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/10358

Corresponding Author

Noorain Mohd Nawawi
1. Research Scholar, Department of Geoinformation, Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia (UTM), Johor, Malaysia.
Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.