THE STUDY OF INNOVATION CAPABILITY, CROSS-CHANNEL CAPABILITY AND FIRM PERFORMANCEOF VIETNAMESE RETAIL ENTERPRISES
- Business Administration Faculty,Thuongmai University, Hanoi City, Vietnam.
Abstract
This study aims to investigate the impact of innovation capability on cross-channel capability and the effect of cross-channel capability on firm performance of an organization. On the base of literature review, this study suggests a research hypothesis model, and uses quantitative research method to examine. Research data is collected from 201 Vietnamese retail enterprises. The Structural Equation Modeling (SEM) by Smart-PLS is used for data analysis. The research result indicates that there is a significant and positive impact of innovation capability on cross-channel capability. Besides that, the finding shows that cross-channel capability plays an important role in improving firm performance. Based on the findings, some recommendations are suggested to enhance firm performance by generating cross-channel capability and innovation capability of Vietnamese retailers.
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How to Cite This Article
Linh Nguyen (2021); THE STUDY OF INNOVATION CAPABILITY, CROSS-CHANNEL CAPABILITY AND FIRM PERFORMANCEOF VIETNAMESE RETAIL ENTERPRISES, Int. J. of Adv. Res., 9 (04), 843-853, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/12773
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