SWOT ANALYSIS OF DIGITAL DEVELOPMENT OF RURAL INDUSTRIES IN MINORITY AREAS OF SOUTHWEST CHINA

This study explores the digital transformation of rural industries in the southwestern ethnic minority regions of China, using a SWOT analysis to evaluate the regions digital development. The research identifies key strengths such as advancements in digital infrastructure and agriculture in regions like Sichuan and Yunnan, while also addressing the disparities in digital adoption in Guizhou, Guangxi, and Tibet. The study highlights opportunities presented by emerging technologies such as 5G, IoT, and AI, alongside the growing potential of e-commerce for expanding market access. However, the research also identifies significant threats, including external market competition, data security concerns, and the impact of climate change. Based on these findings, the study proposes strategies for strengthening infrastructure, enhancing digital literacy, ensuring data security, promoting agricultural innovation, and fostering sustainable digital development. This research offers both theoretical and practical insights into the digitalization of rural economies, with actionable strategies for policymakers, businesses, and local governments.